Quietly Doing Incredible Things
Our CEO Vic Harper was recently featured in The Grocer (a leading publication in the UK grocery industry).
As part of the magazine’s long running series, ‘My Alternative CV,’ Vic got a chance to talk about the work we do at The Bread and Butter Thing, while answering some alternative questions!
Click here to read the full article.
And see below for a quick preview.
What animal most reflects your personality?
A sheepdog. Calm most of the time, fiercely protective when it matters, and always keeping an eye on the whole field.
Which celebrity would you most like to work with and why?
Sarah Lancashire. She has a brilliant ability to portray complex, grounded characters rooted in real communities with dignity and authenticity. As someone who is proudly northern, I think it is really important that we continue to celebrate and amplify voices from all parts of the UK, and she does that exceptionally well.
If you could change one thing in grocery, what would it be?
Fresh, healthy food would be the cheapest option on the shelf, not the hardest to afford.
What is the most rewarding part of your job?
Seeing people stop just surviving week to week and start breathing again. And watching communities quietly do incredible things when you give them the right tools.
What is your motto in life?
Do the right thing, even when it’s harder.
We absolutely agree with Vic that doing the right thing matters, even when it’s harder. At The Bread and Butter Thing, that’s exactly what we strive to do every single day.
With current estimates suggesting that around 9–10 million tonnes of food are wasted in the UK each year, reducing food waste is no small challenge.
But it’s one we’re deeply committed to tackling.
And as Vic says, the most rewarding part of our work is seeing members move beyond crisis point and quietly begin to do incredible things.