Sausages, surplus and doing the right thing…

What happens when a third-generation family brand refuses to cut corners, even as retail tightens the screws? We sit down with Fran and Paul from Porky Whites to unpack the unglamorous truth of supermarket shelves, price wars, and the tug-of-war between integrity and margin. They share why wholesale now makes more sense than constant retail promotions, how own label reshaped the category, and the quiet power of holding the line on recipe and welfare standards.

You’ll hear a rare, plain‑spoken take on sourcing: why they’re open about not always being fully British on pack, what high welfare means in practice, and why paid badges aren’t the only route to trust. We dig into the reality of promotions and loyalty pricing, the poverty premium baked into multi-buys, and the way perpetual deals can train shoppers to see the real price as a rip-off. Fran explains why they won’t change the meat just to hit a number, even when competitors do, and how that stance has kept the brand’s reputation intact through a rough year.