How Comic Relief And Sainsbury’s help Tackle Food Insecurity

Food insecurity isn’t just about the weekly shop; it’s about dignity, stability, and the confidence to plan ahead. We sit down with Georgia from Comic Relief to explore how Nourish the Nation with Sainsbury’s is helping food clubs become community anchors that prevent crisis, reduce waste, and create real breathing space for families. 

From funding models and evaluation shaped by lived experience to hands-on initiatives like the Living Library and the Seasoning Shuttle, we unpack how smart partnerships turn empathy into action.<br><br>We trace how the partnership started in 2022 and why food clubs are a practical, dignified alternative to emergency responses. Georgia shares on-the-ground stories—like a single mum juggling three part-time jobs—showing how a predictable, affordable shop can spark hope and stretch budgets. 

Beyond the groceries, we talk wraparound support: debt advice, housing help, digital inclusion, benefits navigation, and mental health tools delivered with partners such as Mind. These services transform a pickup into a pathway, helping members build resilience while staying rooted in their neighbourhoods.

We also reveal the mechanics that make it work. Sainsbury’s Inspired to Cook range channels customer spend into grants; Comic Relief provides governance, reach, and storytelling to amplify awareness. Together, the aim is simple and bold: move from crisis to long-term security, normalise food clubs as a central solution, and keep joy on the table—through shared recipes, community ties, and weekly moments that bring people together. 

If you care about poverty, community, and practical change, this conversation shows how lived experience can shape funding and policy in real time.

Listen now, share it with someone who should know about food clubs, and subscribe for more stories that turn local action into lasting impact.