GMCA phones distributed by The Bread and Butter Thing to help tackle digital exclusion

The Bread and Butter Thing has worked with Greater Manchester Combined Authority and Hubbub to help tackle digital exclusion in communities across Greater Manchester.

The project supported people who may otherwise struggle to stay connected, particularly in areas facing high levels of disadvantage. Working closely with local partners, TBBT helped develop a practical distribution plan that focused on dignity, trust and quick delivery.

Members were made aware of the support through posters, in person conversations and engagement at hub sessions. Each member received a phone, charger, start up instructions and SIM card. The phones were provided as part of a wider GMCA programme to help people become, and remain, connected.

Some members arrived early to speak with the team and get help understanding how to set up their phones. This took place alongside The Big Brew Time, giving members the chance to meet others, have a friendly conversation and enjoy a hot drink.

For some members, the support was about much more than having a device. It meant being able to manage daily life, stay in touch with services, access information and remain connected to family, health support and their wider community.

One member said:

“It’s really helpful. My daughter is Type 1 diabetic. The app to monitor her glucose levels via her Dexcom machine will stop working on older phones later this year. This new handset means that she can continue to lead her life with the insulin system, at a time when we couldn’t afford a phone upgrade.”

The project shows the important role community food clubs can play beyond access to affordable food. By building trusted relationships in local communities, hubs can help connect people to wider support in a way that feels practical, welcoming and respectful.